We aim to create strong regional brands with low carbon footptint, dynamic, innovative and essential brands that consumers prefer.
FRANK MEYSMAN, Chairman Spadel Group
‘Plastic bashing’ influenced our industry in 2019 and inspired us to make virtuous and proactive commitments as part of the ‘Source of Change’ initiative.
MARC DU BOIS, CEO Spadel Group
Become fully circular and contribute to the health of the environment and people’ expresses the vision of Spadel’s new sustainable packaging strategy 2025, launched 25 June 2019. Spadel is fully aware of the impact of packaging on the environment and wants to play a leading role in shaping a positive future. With 10 commitents centered around 4 key drivers, ‘Source of Change’ aims to accelerate Spadel’s transition towards a circular economy.
FRANCK LECOMTE, Director Digital, Innovation & CSR
The secret of BRU is concealed in the depths of the earth, at the heart of the Belgian Ardennes, in Lorcé, near Stoumont. BRU is one of the rare mineral waters in Europe that is ‘naturally’ sparkling, emerging after a long underground voyage lasting around 50 years before being bottled.
With a market share of over 40%, DEVIN is the leading brand of bottled water in Bulgaria. It markets both natural mineral waters and spring waters. These emerge at heart of the Rhodope Mountains, in an extremely pure natural environment.
Spadel Group headquarters (Brussels, Belgium)
Spa Benelux (Brussels, Belgium)
Spa Benelux (Made, Netherlands)
Atlantic Divine (Sofia, Bulgaria)
Sustainability in everyone’s job
One Citizen Day per employee
To be a best workplace
80% sustainable suppliers
‘Gold’ European Water Stewardship
Water-use ration of 1.6l/l
To promote hydration
100% natural, low caloric drinks